San Antonio Community – Take Advantage of CPS Energy Rebate; Plus Low-Rate, Long-Term Financing through PACE by Using Applied Liquid Reflective Coatings on Your Home or Building

Are there any real benefits to using liquid reflective coatings on your homes and commercial properties? Do they really improve the building envelope and increase an energy savings? Is there any way to save even more money while waiting on your ROI  (Return On Investment)?

Let’s take it one step at a time.

Heat and UV reflective additives have been around since 1960’s. As technology and chemical compounds have improved, so have the additives.  Currently, one of the best additives are Ceramic Microspheres. Aerogel is also a very impressive additive for insular quality, but is still in the development stage for widespread application as an exterior coating additive. Look for more about Aerogel in the future. 

Over the years, many claims have been made as to the superiority of products made with ceramic microspheres.  Many have been exaggerated at best, and downright fraudulent at worst.

Though some paint manufacturers have misrepresented the benefits of elastomers with ceramic additives, there are still many legitimate manufacturers who have crafted incredibly intelligent formulas, conducted numerous case studies, and proven the effectiveness of the product to successfully reflect heat and UV rays.  Thus proving, it is possible to greatly reduce the heat that builds up in living and work spaces.

Like most technology, the ceramic microspheres of today have greatly improved over the last 50+ years. Today’s additives are made of microscopic ceramic spheres, not glass, thus producing a much stronger hollow sphere to hold air, creating a UV reflective surface area.

For exterior applications, a 100% Acrylic Elastomeric is easily a better base product than even the best quality acrylic latex paint.  While a superior acrylic paint will only have 30-40% solids, today’s elastomeric coatings with ceramic microspheres are 60% solids.  Which means less evaporation of the product and the more it will adhere to the applied surface.  Additionally, elastomeric paints have a greater elongation rate (more stretchy), up to 200%, but still has the ability to return to its original size. It goes on thicker than regular latex, it dries thicker and provides a better exterior membrane than acrylic latex paint.

To further prove the effectiveness of reflective elastomeric coatings, the consumer should consider the Certified Energy Star rating. While there is currently no Energy Star rating for wall  coatings, there is an extensive listing of those heat reflective coatings approved for use on roofs.\\\\

For verification of a product, simply go to . Next, filter your results further by typing in “ceramic”.  This will pull up 16 products, of which only 5 are liquid applied heat reflective coatings (the rest are ceramic tiles).

These five manufacturers have been recognized for developing a highly energy efficient roof coating product, as regulated by the Energy Star Certification standards.  Of these five coatings manufacturers, three of them also offer products for application on wall surfaces with nearly identical ingredient formulations.

As noted earlier, Energy Star Certification doesn’t rate wall coatings.  However, if an elastomeric product with similar microscopic ceramic spheres is formulated for application on wall surfaces, it’s realistic to expect similar superior results and reflective performance.

To be clear, the best way to reflect heat and UV rays from building roofs and walls is by using as light a color as possible. Obviously, when tinting the elastomer base, darker colors will not reflect heat as efficiently as light colors.  For best results, 2 coats should be applied, with a dry thickness of 10 – 12 mils.

If you want to do all that you can to reduce your energy bills, and protect your building’s exterior, adding a durable coating, with known heat reflection properties is a sensible decision.

Perhaps you aren’t ready to have your entire building or home upgraded with a superior heat reflective coating, but you have a “Hot Wall” problem you really need to address in one particular area of your property.

We can help you address your priority issue and have the elastomeric coating tinted to match your current structure’s color.

If you live in the San Antonio area there are even more added benefits. For the remainder of 2018, CPS Energy is offering a rebate for the application of an approved heat reflective roof coating (nothing for walls at this time).

Both residential and commercial customers are eligible to receive this rebate. More information can be found on at  Look for the rebates button, then look for the “cool roof rebate”.

For Commercial Customers, you can get a rebate through CPS, and through the P.A.C.E. program, (Property Assessed Clean Energy) there are lenders offering low fixed rates and extended terms. For more information about P.A.C.E. in Texas, please go to:
At ICP (Intelligent Coatings Professionals) we believe there is no “one size fits all” for coatings. We offer multiple products for different types of roofs, different finish walls, and highly translucent coatings for skylights and glass.

Let us know your challenge, we welcome the opportunity to help!